Voice of the Industry
Social Networking Vending Machine
By Richard Romano
Published: May 18, 2011
Witness PepsiCo's Social Vending System, a network-ready, touch-screen interactive vending machine designed to foster greater connection with PepsiCo brands.
The machine allows beverage buyers to purchase drinks as gifts and to offer them to friends, or anyone else, in the form of redeemable codes delivered via text messages. The buyer simply enters the recipient's name, mobile number, a personal message, and an optional video message, and then sends the gift code into the ether. The recipient can then obtain the paid-for beverage at his or her convenience.
Those bestowing beverages have the option to engage in what PepsiCo is calling "Random Acts of Refreshment," which involves buying drinks for unknown parties that meet certain criteria. PepsiCo suggests, "a consumer could send a symbol of encouragement [to] someone in a city that has experienced challenging weather, or a congratulatory beverage to a student at a university that just won a championship."
And think, this could completely revolutionize stalking.