Xerox Launches New Matte Dry Ink for iGen4 EXP
By Cary Sherburne
Published: April 11, 2011
Last week, Xerox announced a new matte dry ink for its latest generation of iGen color digital production presses, the iGen4 EXP. The new dry ink is immediately available for new installs of iGen4 EXP presses and will be available to current iGen4 customers in Q3 2011.
I was able to see some sample output using the new matte dry ink, targeted specifically at the burgeoning photo market, and it is very impressive. It truly does have an offset look-and-feel with a lot less gloss than normal toner. I had a friend of mine (an artist, but not a printing professional) look at this output side by side with that of a competing vendor, asking her which she preferred and why. Without hesitation, she chose the Xerox samples, saying they looked more photo realistic and much more like offset printing. I had to agree.
While the new matte ink is targeted at photo-rich applications such as books, greeting cards and calendars, a growing opportunity that research firm InfoTrends projects will be a $2.2 billion market by 2014, it will also be attractive for other types of applications as well. We are still looking into other details, such as pricing differential from normal toner, ability to switch from one toner type to the other, etc., and will bring those to you as we get them.