Log In | Become a Member | Contact Us

Leading printing executives into the future

Connect on Twitter | Facebook | LinkedIn

Featured:   WhatTheyThink Magazine     Production Inkjet     Installations and Placements Tracker

Industry Insight

Give me Liberty or Give Me Twitter

As a life-

By Bob Sacks
Published: March 3, 2011

As a life-long publisher and professional advocate of the written word and also as a futurist of digital communications, I am in awe of the global circumstances we now see happening right before our media eyes. As I write this editorial two despots have fallen in as many months, and two possibly three more seem to be on the edge of dismissal by their people. How did this happen in such rapidity?

I have mentioned here many before my fascination with our own revolution of 1776. I have read everything I can find on the subject. It too was a revolution to overthrow a tyrant. Several times in our own 1776 crisis it was a communications tool that in strange way "saved" the day. There were no blogs, no Internet, no BoSacks-Heard on the Web, nor any sophisticated mass communication tools at the time. But what they did have then, I think could be construed as the equivalent of the blogs of today. Certainty the results are easily comparable.

They used a printed product called pamphlets. These pamphlets acted much the same way as blogs have done today in Tunisia, Libya and Egypt. They informed, educated and rallied the American people to make a radical change in their government.
Wikipedia suggests" that pamphleteer Thomas Paine has been named by some scholars the Father of the American Revolution because of his authorship of Common Sense, the pro-independence pamphlet that he published on January 10, 1776. It became an immediate success throughout the 13 colonies. It quickly spread among the literate, and, in three months, over 100,000 copies sold throughout the American British colonies (with only two million free inhabitants) making it by far the best-selling work in eighteenth-century America."

Common Sense appeared after the Revolution had started but was instrumental to its success. It was passed around, and often read aloud in taverns, contributing significantly to spreading the idea of republicanism, bolstering an enthusiasm for separation from Britain, and encouraging recruitment for the Continental Army. Common Sense was focused on the future and it compelled the reader to make an immediate and hard choice.

Part of Paine's genius was to render complex ideas intelligible to the average readers of the day. So, perhaps he was the first blogger, taking complex political ideas of the day, making them easy to understand and sharing those thoughts with everyone, everywhere. That is what is happening now in Libya and elsewhere. The people have been empowered by their ability to "know" what is happening everywhere. And they know because of the interconnectedness of the news and the total availability of being connected with each other.

Not only the success of the Egyptian revolution, but also the ability for it to be broadcast as it happens, live on the Internet, through the use of cell phones and twitter, does seem to suggest that freedom from tyrants is an achievable goal for anyone. At least, I hope so.

We are living through amazing times, and whatever happens on a global scale, we here in the media are connected to the world and its news as never before in the history of mankind. By the public's use of Twitter, Facebook and the Internet we instantly know the pulse of a people we never met half-a-world away.

Most of my readers have all been in the communication business a long time and our business has proven to increasingly be a very powerful tool, the likes of which is still in early development. Twitter is just a few years old, and the next big thing will only increase and empower the distribution of information even further. There is just no end to the possibilities.



By Stephen Eugene Adams on Mar 04, 2011

BoSacks, Great analogy. Revolutions have always started with the introduction of knowledge. The more knowledge held by a population, the bigger desire for freedom. It will be interesting to see what happens in this world when knowledge will become instant and accessible to all corners of the globe. The Internet is accomplishing what the military could not in the mideast.


By Tony Hodgson on Mar 10, 2011

The role of printing in spreading the Enlightenment and fomenting Revolution in England, America and France is more relevant today than ever. That's because in our lifetime the World Wide Web is as important an invention in the history of human civilisation as movable type was in Gutenberg's day.

Printers today, rather than feeling embattled by the emergence of this new medium should feel privileged to be alive at a time when something has come along that is shaping up to be as profoundly important as the technology that they have mastered over the last 550 years. They should embrace it, use it and evangelise it, just as the printers in Thomas Paine's day were there to help him spread his message with the new technology of their day. That's what printers are for. And it shouldn't matter whether they do it with ink on paper or pixels on screens.

Was Paine the first blogger? My vote goes to Montaigne. He wrote his "Essays" 200 years earlier. "I am myself the matter of my book" is what the millions of blogs and billions of tweets are largely all about today.

Bo, so pleased that you are not only in awe of what you see happening before your very eyes but that you see it through the lens of history.



Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2020 WhatTheyThink. All Rights Reserved