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Industry Insight

The Magazine Experience of Flipboard

Flipboard is without a doubt one of my favorite Apps for the iPad.

By Bob Sacks
Published: December 6, 2010

Flipboard is without a doubt one of my favorite Apps for the iPad. Basically it turns anything that runs through it into a magazine experience.  I use it/read it every morning.

Now that I think about it, my morning reading priorities have been changing and one of the first places I go to as I am slowly gaining morning consciousness is Flipboard.  On it, in a magazine-like experience, I can track Huffington Post, New York Writers, TechCrunch, TED Talks, USA Today, Fantasy Football, National Geographic, NPR Science Magazine, The Onion and many others.

Perhaps the most amazing thing it does so seamlessly and easily is turn Twitter into a beautiful and highly intelligent magazine.  Believe me I know how insane and heretical that sounds, but Twitter on the Flipboard platform becomes something quite amazing.  With it I have become my own editor.  I "follow" only those who tweet important or interesting things.  The people I follow have proven to me over time that they are worth following.  I tolerate little to no junk by those that I follow, and therefore I get some of the best insights and leads to interesting articles through the use of URLs.  Flipboard takes the 140 character tweets and if they have a URL in them, it goes out to the web and grabs the first two paragraphs of the posting.  It also imports the first photo in the article.  This is all accomplished in a pleasant, page-flipping, magazine-type experience.  I promise you that this or its grandchildren are part the new world reading order.   It takes the chaos of the web and creates beauty.  Watch this Video and be amazed.

And speaking of interesting magazine approaches  here is something from the Marie Clarie iPad App. It is a collaborative project between the Hearst AppLab, Marie Claire, Zinio and Hot Studio. There are some very cool concepts here in this video for making that magazine experience enhanced that make a lot of sense to me.



By michael brooke on Dec 09, 2010

Flipboard IS the app for iPad.


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