Do you have your G7 DEER poster yet?
Digital Enterprise Education &
By Cary Sherburne
Published: October 31, 2010
Digital Enterprise Education & Research (DEER), IDEAlliance's non-profit charitable foundation, has produced a Printing Guidelines 2011 poster designed to help print buyers and print providers achieve consistent, high quality color printing according to the latest G7 specifications and ISO standards. Do you have yours yet? You can download one at no cost or contact Nanette Nathan (email@example.com) at 703-837-1093 to get printed posters for the cost of shipping and handling.
According to Gerry Gerlach, Color Management/QA Manager at Integrity Graphics and past Chair of the GRACoL committee, "It explains, without making it a tutorial, the important aspects of printing that so affect production and predictability. To my knowledge, there has never been such a complete view of the process aimed at everyone." Gerlach, who contributed to the development of the poster, indicates that the poster will be updated as new standards are implemented and accepted as best industry practice.
I am not a color guru by any means, nor am I a creative professional in the graphic arts sense of the word (I like to think my writing is creative sometimes!). But I was able to clearly understand the section of the poster aimed at creatives. It would seem to be a handy tool for print providers to offer their customers to ease what can still be a difficult communication process relative to color management and proofing.