RISO/Kodak Deal Adds New Dimension to Inkjet
By Cary Sherburne
Published: August 6, 2010
Today, RISO announced that it had expanded its relationship with Kodak to offer customers the RISO ComColor cut-sheet inkjet printer as a complementary solution to its high-speed production VERSAMARK line. The ComColor has been somewhat in a class of its own in the world of inkjet, at 150 ppm and with a very affordable price. This affirmation by Kodak that the ComColor can produce documents with a very similar look-and-feel to the VERSAMARK and its endorsement of the press as a companion reprint printer for the VERSAMARK is a big win for RISO.
The RISO ComColor has a duty cycle of about a half million pages per month, and should be able to handle both reprints and proofs in high volume VERSAMARK shops without needing to disrupt the complex production workflow these shops have in place for their production presses. It should also be a sign to smaller print service providers that this product offers a very affordable way for them to serve small to mid-sized businesses with TransPromo solutions. The latest County Business Patterns data for 2008 (just released) reflects that there are nearly 7 million small businesses in the U.S. with less than 100 employees. Kodak's validation of the ComColor press should give owners and managers of smaller printing businesses the confidence they need to pursue TransPromo and other transactional inkjet applications with existing and new customers to generate new revenue streams without big investments.