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Industry Insight

New Business Conditions Report Now Available

It’s that time again,

By Richard Romano
Published: August 3, 2010

It’s that time again, time for the WhatTheyThink Quarterly Business Conditions Report. What were print businesses’ perceived business conditions in Q2 2010? How do they foresee the rest of 2010 turning out? What is happening with the economy in general? What was in the latest GDP report? WHat’s the deal with unemployment? And what of Chad and his love for Marcia? Is the baby his? These answers and more in the July 2010 Business Conditions Report.

In addition to economic issues, we also look at some other items of interest—things like e-books, the iAd platform (not to be confused with IAD, which is Washington DC’s Dulles International Airport), location-based apps like Foursquare (personally, I do not want to be elected Mayor of my coffee shop, I want to take it over in a bloody coup—but then maybe I should switch to decaf), and what our survey respondents said they were doing via-à-vis attending Graph Expo in October.

According to the report:

  • Almost one-half (46%) of respondents to the ERC’s June 2010 survey said that revenues had increased in the first half of 2010 compared to 2009, up from the 34% who said this in March 2010.

  • 11% of respondents said that business decreased more than 10%, down from the 22% who said this in March.

  • Optimism is up a little amount from March, as 17% of June respondents expect 2010 revenues to increase by more than 10%, up from 10%.

  • 38% of respondents said they plan to attend Graph Expo by sending owners or top executives.

And if that weren’t enough, IWriteLike says it was written in the style of David Foster Wallace. Surely they jest. Infinitely. Perhaps I shall have to retitle it The July Year-of-the-Tucks-Medicated-Pad Business Conditions Report.*

*Go read Infinite Jest, a novel that has even more footnotes than Disrupting the Future!

Please offer your feedback to Richard. He can be reached at richard@whattheythink.com.


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