iPad Stirs Up Change, but Who Will Benefit?
I have spent hours looking for the perfect article that matches or at least parallels my first impression of the iPad.
By Bob Sacks
Published: January 28, 2010
I have spent hours looking for the perfect article that matches or at least parallels my first impression of the iPad. Many are laughing at the name; I say get over it. It really does not matter that people can and have made fun of it. I promise you that the humor of the name will be meaningless in just a few months, if not days.
The real question is, has Apple succeeded in making a new sector in the reading/Internet/mobile information market. My first impression is, yes they have. I have not held it, used it or know the true functionality of the device, but I am very impressed by what I saw today.
The real question is, what, if any, is the impact to the publishing industry. The answer is huge in my opinion - huge in the actual concept of the iPad as the first of a new generational type of reader. It's a bird, it's a plane, it's a computer, and it is an e-reader. It is actually all of the above.
The very first thing I told my wife Carol is to look at this really cool, new state-of-the-art device and now try to imagine it as an instant antique. Yes, that is right; it is still just the beginning of a new communication platform. It is not like the Gutenberg press. The press was invented and stayed the same for almost 600 years. Not so the computer nor the iPad. They were invented, and then immediately became an obsolete, soon-to-be-surpassed tool/product.
So, let's watch the still forming functionality of this product with a careful eye. No mention was made today of magazines. Why? I believe that they were just not ready for the public release. No offence to the New York Times, which was displayed, but anything they can do, we magazines can do. The demonstration of the iBook was brilliant, both in the visual display and the page-flipping normality.
All in all, I was impressed and think it is a killer product. One of the things that I think is part of the genius is the price. The basic price of only $499 is staggering for what you get. The unlimited data download is equally addictive and affordable at $29.99.
I will reserve my right to a full endorsement until I get my hands on one, and can then determine if I have succumbed to the hype of an excellent presentation or the excellence of a visionary product.