In a marketing ploy to promote London's Heathrow Airport, author Alain de Botton is writing a new book “A Week at the Airport: A Heathrow Diary,” in real time.

Here's what The New York Times had to say about it:

TRAVELERS passing through London's Heathrow Airport this week may be surprised to encounter, in the middle of its bustling Terminal 5, the writer Alain de Botton, author of popular books including “How Proust Can Change Your Life” and “The Art of Travel,” seated at a desk and tapping away at his laptop computer. His typing appears in real time on a screen behind him, and a placard explains — in what apparently is both a literary and aeronautic first — that Mr. de Botton is serving a one-week appointment as Heathrow’s “writer in residence.”

Perhaps the only way to encourage more readership is to bring writing to the people!