Voice of the Industry
HP Announces Changes to MarketSplash
By Adam Dewitz
Published: May 18, 2009
HP held a Webinar for Dscoop members today to announce changes it is making to the HP MarketSplash platform. In the coming months the HP MarketSplash platform will shift its focus to help drive print to HP Indigo customers.
As of today advertising for MarketSplash.com on the open market will cease. Over the next 4 months HP is going to phase out the current public site. In September the MarketSplash.com site will relaunched with tools to connect content creators with print providers.
A new referral option will provide a lookup functionality to locate HP Indigo customers. HP will set qualification criteria to become part of the the MarketSplash print service provider network. HP plans to expand the number of print-to-mail vendors. HP will share more details on these changes in the next month.
HP will pilot a white label solution that will enable printers to utilize the MarketSplash platform to offer design services and order management. Details of the pilot will be announced over the next 2-3 months.Dscoop members will be able to view archived playback of the Webinar tomorrow on Dscoop's Website.