Voice of the Industry
HP Launches MarketSplash - A Design and Print Fulfillment Service
By Adam Dewitz
Published: February 18, 2009
Updated 5:01PM to include comments from HP.
Last month HP officially launched a new Web-based service targeted at small businesses to provide "the industry’s lowest prices and fastest delivery times for brand marketing services such as professional-quality design and print fulfillment."
In the press release from the company, HP’s Printing & Imaging Group’s Executive Vice President Vyomesh Joshi stated, “MarketSplash helps small businesses create the high impact look of a big company without requiring the resources of one. As part of our Print 2.0 strategy, MarketSplash helps customers easily and affordably access professional design services from the web and print how, where and when they want.”
The announcement includes a call for retail partnerships:
The MarketSplash platform and application can be licensed to retailers for co-branding, allowing them to offer MarketSplash design and print services directly to their customers. The interactive web pages that deliver MarketSplash tools were designed to easily transform and adopt the co-branding of a retailer’s website.
HP has provided graphic design services for small businesses through LogoWorks which it acquired in April 2007. MarketSplash appears to be an extension of Logoworks with its management team made up of Logoworks executives.
Will this make HP Graphic Arts customers question HP's commitment to their business? If you're going to Dscoop you might want to ask. To be fair to the folks in HP Graphic Arts, MarketSplash was initiated and is managed by a separate business unit within HP.
The HP announcement did not include information on who is producing the printed products sold through this service. When asked to comment a HP spokesperson stated, "MarketSplash offers customers the convenience of choosing between several convenient print fulfillment options: When completing an order online, customers can print from their own printer, receive their order via mail delivery, or pick it up at any Staples Copy and Print center in its retail stores in the United States. (Retail pick-up option available for MarketSplash business cards initially. Retail pick-up option will be expanded to other products in FY09.) HP plans to expand its retail options in the future.
For customers that choose to receive their order via mail delivery, MarketSplash is working with Print Service Providers (PSPs) for print fulfillment. The PSP network for MarketSplash is not exclusive and HP expects the network of PSPs to grow as MarketSplash and its customer base grow.
MarketSplash's intent is not to be a printer or print provider. MarketSplash actually works in a complimentary manner with PSPs and enables and promotes printing for them."