HP Introduces the Future of Magazine Publishing
HP Labs has launched a new project called MagCloud that aims to make anyone with an internet connection and the tools to generate a PDF a magazine publisher.
By Adam Dewitz
Published: June 17, 2008
HP Labs has launched a new project called MagCloud that aims to make anyone with an internet connection and the tools to generate a PDF a magazine publisher. According to HP Labs, "MagCloud enables you to publish your own magazines. All you have to do is upload a PDF and we'll take care of the rest: printing, mailing, subscription management, and more."
HP Labs worked with Derek Powazek to develop the new print on demand service. Powazek is no stranger to print on-demand magazines. He is one of the founders of JPG Magazine, the magazine that uses an innovative community-driven approach to magazine production. Check out JPG's "How it Works" page if your unfamiliar with the magazines approach.
Announcing the collaboration on his blog, Powazek stated, "The idea is simple, really. MagCloud enables anyone to start a magazine - a real printed magazine - with no giant pile, because every magazine is printed to order."
What's not clear at this time is what HP's long term plans are to do with the site and the technology they are developing. The MagCloud about page states, "MagCloud is an HP Labs research project evaluating new web services that will provide small independent magazine publishers, online content owners, and small businesses the ability to custom publish digitized magazines and economically print and fulfill on demand."
One thing is certain, Web-enabled Print projects like MagCloud are a model of the future of print.