Earlier this week BusinessWeek.com posted an article on HP's Printing & Imaging Group's Executive Vice President Vyomesh Joshi. VJ as many in the industry know him heads up all of HP's printing business: from consumer desktop inkjet to the high-end HP Indigo.

Joshi's current mission is to rejuvenate a 5% drop in consumer inkjet sales:

Executive Vice-President Joshi, a 28-year HP veteran known as "VJ," who's credited with turning HP's printing group into an industry powerhouse, has a multipronged plan for injecting sizzle into the group. To jog printing sales by the 4% to 6% HP has promised Wall Street, Joshi is investing in overseas markets, targeting commercial printing shops that have yet to embrace digital technology, and trying to push consumers to make more printouts of photos, boarding passes, maps, and other content from the Web. "We need to add $1.5 billion in revenue each year," Joshi says. "It can't come from one particular segment."

Read the rest of the article at BusinessWeek.com.