Deliver magazine, the United States Postal Service's magazine for marketing professionals has put their articles from the May 2008 "Dare to Dream Green" Issue:
Jeff Baker turned his company upside down to become sustainable and socially responsible. So why did he keep it a secret for so long?
A growing number of companies are adopting procurement policies that help protect the world’s forests by tracking paper production from stump to shelf
Producing eco-friendly products and services means more than simply using recycled materials — you need to look at the entire life cycle
You’d think 100-percent recycled paper is eco-friendlier than 20-percent recycled paper, right? Well, that’s not the only idea green marketers get wrong...
For publisher Dawn Codd, making direct mail magazines more eco-friendly is the right thing to do for the planet — and for her business
As the industry starts to look at stepping up it's industry-imposed direct mail guidelines, "Because It's Good For You" looks at the Direct Marketing Association's Commitment to Consumer Choice guidelines:
But as consumers clamor for more responsible marketing — calling for reductions in the amount of direct mail received and more emphasis on the environment — smart marketers know that adaptation isn’t optional. Changes must be made.
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