A new research monograph from the Printing Industry Center at Rochester Institute of Technology provides insight into the business climate of five emerging markets: Brazil, China, India, Mexico, and Russia. The monograph also examines the the state of the printing and publishing market within each country.

Key findings from the research include:

• "In each of the countries studied, a new industry is coming into existence that is quite separate from the indigenous one. New printers have emerged that execute world-class projects for a global client base, producing deliverables that are on par with the rest of the world.

• "Newspaper readership trends in China and India are atypical of most developed economies. Circulation has increased from 2000 to 2005, as has consumer spending on newspapers, books, magazines, and stationery.

• "China and India are the number one and number two markets for the printing industries. Russia, Mexico, and Brazil will have similar levels of GDP and likely demand for printing. However, any specific printing firm or supplier can earn a healthy market share and profits in any of these countries."