Self-publishing service provider Lulu has acquired the PrintOnDemand.com business. The web site was owned by Chuck Surprise and offered weekly news updates about digital printing and a directory of digital print services providers. Currently the site does not offer either of these services. Lulu is using the site as a way to promote its printing services. Mr. Surprise was unavailable for comment.

According to a page posted on the site recently, the "acquisition provides Lulu with an increased ability to reach out to both content creators and the digital printing community to create a centralized information portal to both educate and discuss the advancements in the industry that are revolutionizing the publishing industry."

Visitors to the new PrintOnDemand.com will notice that the site has been transformed from a digital printing news and information portal to an electronic marketplace for ordering business communications products.

The new Print On Demand service from Lulu provides products similar to what VistaPrint, PrintingForLess.com, PsPrint, and others offer. Unlike the others, Lulu does not own any of its own production equipment. Product manufacturing is outsourced to ColorCentic in Rochester, NY.

Update Oct. 25 Below is an email sent by Chuck Surprise after we posted this story. The email was sent to subscribers of POD.com:

New Name, New URL for PrintOnDemand.com Newsletter DigitalPrint360.com (coming soon) and FindADigitalPrinter.com replacing former PrintOnDemand.com

The PrintOnDemand.com URL was sold to Lulu.com and is now devoted to advertising that company's business. We originally believed that the new owner would continue to provide general news of the digital printing industry, but that is not the case. The rebuilt website, launched October 25, 2007, carries no outside news or advertising.

DigitalPrint360.com...Coming Soon The new DigitalPrint360.com website and newsletter, replacing the former PrintOnDemand.com website, is scheduled to launch in early November.

DigitalPrint360.com will continue the editorial policies and coverage of the popular PrintOnDemand.com website which drew more than 2,000 viewers per day. We anticipate the new site will quickly build to similar traffic numbers.

FindADigitalPrint.com...Here Now The new advertising portion of the old POD.com, www.FindADigitalPrinter.com, is up and running.

All of the advertising from the old site is online. Advertisers will be contacted separately with news of their options for displaying their messages to digital print buyers.

We appreciate the support of our 7,200 newsletter subscribers and pledge that we will continue to keep you informed about the latest developments in the world of digital print.