Results from a survey conducted by Ipsos Media found that America’s Business Elite are "voracious consumers of all forms of media":

This group of high powered, highly influential decision makers are also very media savvy, acquiring their information from a variety of media sources, including magazines and journals, the internet, and digital and satellite television. Despite the rise of internet use, top business leaders still rely on newspapers and magazines for news and information, using a mix of traditional and new media to get the information they need.

The survey was conducted earlier this year with 2,390 responses from executives at US companies with 250 or more employees. The survey shows the average American business leader is male, aged 51, earns $408,000 per year, and has a personal net worth of $1.7 million.

Key findings include 9 in 10 have read the last issue of any print media, 7 in 10 have watched any Network TV channel in the previous day, 6 in 10 have watched any Cable TV channel in the previous day just over half went online in the previous day. 7 in 10 have received a daily email alert or newsletter in the last month. A third have read a blog in the last month, but only 5% have actually contributed while nearly a quarter have downloaded a podcast in the last month. Nearly half have streamed or watched a broadband video from computer in the last month.