At its Imaging and Printing Conference in New York City this week, HP is detailing "Print 2.0": a broad business strategy based in part on the assumption that the Web will generate sharply increasing amounts of printed output. Some of the inspiration for Print 2.0 comes from an enormously popular YouTube video called "Web 2.0...The Machine is Us/ing Us," which HP screened for an audience of analysts and journalists on Wednesday. The video was created by Michael Wesch, assistant professor of cultural anthropology at Kansas State University. Since Prof. Wesch first posted it at YouTube on January 31 of this year, "Web 2.0...The Machine is Us/ing Us" has been seen by more that 1.7 million people, translated into five languages, and presented at major media conferences around the world. It is also available as a download at Kansas State University's "Digital Ethnography" blog.