An article in Fundraising Magazine by Christen Gruebel introduces their readers to personalized URLs. It's a basic read for those more familiar, but a good overview for those who are not. The takeaway for me:
According to Bill Schick, principal at full-service integrated marketing agency Bill Schick Design, this trend may be in its infancy but it has future implications and applications that should not be ignored. PURLs first started appearing about four years ago, and marketing firms are just now starting to grasp the benefits. Because the ROI is so good, you're going to see pURLs explode in the next two years, he predicts.
We recently had a great webinar titled Integrated Campaign Management - Next Generation Variable Data.
Discussion
By Moe Farsheed on May 21, 2007
At MindFireInc, we have certainly been experiencing an explosive growth in the PSP market. We have licensed our Personalized URL technology to over 250 PSP in the past 20 months. This number continues to grow at a rate of 20 per month. Many of the PSP partners have been steadily growing their Pers. URL business and most report a significant growth in their business. They grow a increase in both Top Line and Bottom Line Growth.
I agree that we are in the infancy stages. Personalized URL is an idea whose time has come! There are two reasons why every direct mail piece does not use a Personalized URL. The first is the price and the 2nd is that many still are unaware of the technology. Both of these factors will be changing at a very rapid pace. If you are not utilzing Personalized URL, you should take a look.
Moe Farsheed
CEO
MindFireInc
By Eric Vessels on May 21, 2007
Thanks for the comment Moe...and the webinar sponsorship! I encourage everyone to check out the archive materials!
Discussion
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