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Cross-Media Takes Hold: Learning from the Leaders
In July 2011, InfoTrends published a study of more than 280 print/cross-media service providers to understand the current state of cross-media in the graphic communications market. The statistical data highlighted eight key critical success factors for those making the move into cross-media marketing. This article shares key findings from businesses that have already started the cross-media journey.
By Barb Pellow
Published: August 18, 2011