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Cross-Media Services: It Takes Marketing and Business Development Focus
Firms that are successfully delivering cross-media marketing services are investing time and resources in marketing and business development. Citing recent research from InfoTrends, this article outlines how savvy print service providers are responding to today's evolving print industry. It also provides examples of companies that are successfully positioning themselves for future growth with cross-media services.
By Barb Pellow
Published: July 21, 2011