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Changing Our Mindset, Part 1 of 2

Dr. Joe takes a hard look at the nature of media, the costs and definition of journalism, and what cloud computing means. It's one of those eclectic mixes of data and information that the good Doctor has been known to conjure up. The brew is so big that it has to be spread over two columns! Watch for the next edition on July 11th.

By Dr. Joe Webb
Published: June 27, 2011


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Dr. Joe Webb is one of the graphic arts industry's best-known consultants, forecasters, and commentators. He is the director of WhatTheyThink.com's Economics and Research Center.

What do you think? Please send feedback to Dr. Joe by emailing him at drjoe@whattheythink.com.

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By Tony Karg on Jun 27, 2011

Joe: At this point I see my iPad as a complementary technology for my consumption of digital information. Here is some interesting research that shows the situational usage statistics of digital devices (http://www.fastcompany.com/1754430/ipads-are-tvs-love-rivals-but-owners-sleep-with-their-kindles ). For publishers this technology can (and will be) highly disruptive. I don't buy my daily newspaper anymore - I read my content online via the web browser, tweet or specific app. I absorb the majority of my printing industry relevant content through online sources: websites like WTT.com, and through accumulator apps like Flipboard which makes skimming massive amounts of content to find the handfull I'm interested in easier. My iPad complements some other forms of media. If I'm watching television and want to quickly Google an actor I've just seen (to learn more about their career) or a subject I've come across in a book I'm reading. The tablet technology enables my ability to add more context to the situation I'm in. Print is a content delivery vehicle that has to adapt to its new niche in this communication space. I think there is alot of opportunity for Print's value proposition, but anyone thinking that these new forms of digital delivery aren't changing how people consume information are deluding themselves.


By Patrick Henry on Jun 27, 2011

I wonder if the skeptical CEO has traveled on a bus or a subway in New York City recently—or even within the last two to three years. Today, nearly everybody using public transportation here has an e-device of one kind or another. Paper is still there, but the smartphones, tablets, and e-books clearly hold sway as information delivery systems. A glance down the car tells you that the debate about the predominance of e-devices was settled a long time ago.


By Jill Davis on Jun 27, 2011

The title of this article is fitting--We do need to change our mindset. As digital platforms proliferate, and new habits form, we have to change the way we view print, and most importantly the print business model. I don't believe that print will completely disappear (Many people said that when the internet began to grow into a major force for business and communication - print is still here). But I also don't believe there will be high enough volumes of commercial print to support the large heavy-manufacturing model that we've lived with since the early days of the printing press. The change in mindset will have to be in the way we think about production and distribution of printed material.


By Clint Bolte on Jun 28, 2011

To continue Pat's observations as we sit in the Chautauqua Institution's summer venues (mostly the older generations) the etabs are gaining popularity with only CI's daily among the newspapers being perused.


By Roberto Fernández Taboada on Jul 06, 2011

Papers have its solution: tablets. Because they maintain the metacontext, (the page) wich is information too. Someone copy and resend the page? No matter. It is good for advertisers. No paper cost. Less fares. It will be so?


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