Premium Commentary & Analysis
Reaching the Next-Generation CMO
During the second quarter of 2011, executive search firm Russel Reynolds highlighted the emergence of next-generation marketers who are expanding beyond traditional marketing to span areas such as digital, mobile, and social marketing. This article outlines how executives in the printing industry can support tomorrow's marketing executives and help ensure their own success in the future.
By Barb Pellow
Published: May 12, 2011