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One of the more important announcements at Hunkeler Innovationdays was the Xerox waterless production inkjet engine; Xerox updates its positioning. Soon after this event was the long-awaited announcement by Heidelberg of its digital partner—Ricoh. Sherburne highlights pros and cons of this arrangement and shares a prepared statement from Xerox along with some interview comments about the deal.
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About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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