Premium Commentary & Analysis
Allegra: Retooling its franchise network with Marketing Central
This article provides a case history of the Allegra Network, a Michigan-based company that began franchising in 1977 and launched its franchise brand name in 1996. The Allegra Network is embarking on an aggressive plan to help its members evolve into cross-media specialists and marketing service providers who also excel at the delivery of print.
By Barb Pellow
Published: January 27, 2011