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Vistaprint has been a unique model of success within the printing industry – particularly during financial downswings. Here is a closer look at the company as it seeks to stay ahead with new product lines and capitalizing on the Asia-Pacific market.
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About Stacey Skotzko
Stacey Skotzko is a journalist in Washington, DC, and reports on various aspects of Congress for Congressional Quarterly and Congress.org. She has lived in the nation’s capitol since 2008 and is originally from the Chicago suburbs. She graduated from Miami University of Ohio with degrees in journalism and international studies.
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Discussion
By Elizabeth Gooding on Jan 26, 2011
The whole print industry should be thanking Vista Print right now for their brilliant advertising with the tag line "Make the right first impression. Get the Right Business Card" featuring people like DJ Nuss. They've spent 3 to 5 million on TV advertising (their first foray into TV) and while it is intended to build their own brand awareness, it also brings awareness to the importance of quality collateral in making the right first impression. You can read more about this at AdAge http://adage.com/cmostrategy/article?article_id=145046 Also - their own marketing strategy has gotten them coverage in CMOStrategy - right in front of the very customers that they want to grow into. Looks like they got some quality free advertising from all that paid advertising (about 100 million per year for the past several years!)
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