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We’ve Moved: From Offline Print Business to PRIMARILY Online Print Business

Where does your business transition start? Changing WHAT you do or HOW you do it? The first step to evolving your business in the digital economy is to transition your existing business from an offline business to a primarily online business (HOW you do your business is leveraging the digital infrastructure).

By Jennifer Matt
Published: January 21, 2011

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Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions. You can reach her at jen@whattheythink.com.

 

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