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Just in case you didn’t get it…

In the twelfth and last article of this series, industry expert and WhatTheyThink contributor David Zwang finishes his discussion about cross-media communications and production basics, this time with a review of what you should be doing and why you should be doing it.

By David Zwang
Published: December 17, 2010

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David Zwang travels around the globe helping companies increase their productivity, margins and market reach. He specializes in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market. Clients have included printers, manufacturers, retailers, publishers, premedia and US Government agencies. He can be reached at david@zwang.com.

 

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This copy is for your personal, non-commercial use only. Our Reprint Service offers presentation-ready copies for distribution to your colleagues, clients or customers.