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To Prepare for 2011, Imagine It Is 1994 Again
Dr. Joe must have a time machine, because all he wants to talk about is 1994. He wonders why the planning process used by companies large and small always seems to miss critical market shifts and reinforce the status quo, actually constraining the ability to change. What can make the planning process more effective and our companies more adept when the marketplace takes an unexpected turn?
By Dr. Joe Webb
Published: November 29, 2010