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Building an Innovation Platform

This article discusses how Apple’s iPad has created a scalable technology platform for growth where the end customer becomes loyal and continues to invest in new applications. It also strikes a comparison to Mail Print’s Web services platform, which has created new ways of doing business and a growth platform for new offerings, applications, and services.

By Barb Pellow
Published: November 18, 2010

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A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at barb_pellow@infotrends.com.

 

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