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Pulling the Trigger: Bringing the Right Message to the Right Person at the Right Time
While marketers are doing a better job at getting the right message to the right person, it is becoming increasingly important to send that message at the right time. Sending timely messages requires marketers to have a clear understanding of the customer’s situation so they can generate the best event-based marketing activity. This article discusses the concept of trigger-based marketing and also provides some examples of common triggers.
By Barb Pellow
Published: October 28, 2010