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Reaching Consumers in the "Always On" Era

The number one challenge that today’s marketers face is reaching consumers. Seismic shifts have dramatically altered the landscape, and marketing executives are entrenched in an industry that is markedly different from what it was just a few years ago. Shifts have occurred in how, where, and even if customers are receiving specific messages. This article considers how communication has evolved and discusses the cross-media marketing opportunity.

By Barb Pellow
Published: September 23, 2010

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A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at barb_pellow@infotrends.com.

 

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