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Triple Benefits for Triple A (AAA) in Transpromo Implementation

AAA, the premier association of regional auto clubs, produces 160,000 statements annually at its headquarters location. Its TransPromo implementation with DocPath has saved the organization more than $110,000 annually, streamlined the invoice-to-cash process and resulted in a more attractive statement design. This story demonstrates that TransPromo is not just for the big guys! Find out more.

By Cary Sherburne
Published: September 14, 2010

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Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

 

Discussion

By Gary Ampulski on Sep 14, 2010

While this is a very interesting application of transactional information being communicated both on and off-line, it isn't clear how these statements contain promotional information that helps generate revenue for the AAA clubs or the home office.

Perhaps I'm missing the point here but this process redesign while it does have some personalized customer service information, it doesn't appear to generate revenue. As such, the main purpose of the statement redesign effort seems to be cost savings and not revenue generation. It might become a transpromo application by virtue of the ability to manage PDF components but a true transpromo application would take transaction data, map that information against a purchasing behavior and present offers that are tailored to the recipient and integrated into the statement. The statement then has a dual function; present the transactional information in a clear and accurate way AND present and offer that is relevant to the recipient based on the transactional data. There are cost savings as a result of more efficient information being presented but that is usually a by-product of the process.



 

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