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The only thing certain is confusion. If business is so bad, why does our recent survey of commercial printers show they are planning to invest? Newspapers announce plans to keep their print edition - but we learned of it in non-print media! Things are certainly confusing, and this column might raise the confusion to an even higher level of sophistication.
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About Dr. Joe Webb
Dr. Joe Webb is one of the graphic arts industry's best-known consultants, forecasters, and commentators. He is the director of WhatTheyThink's Economics and Research Center.
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