Premium Commentary & Analysis
Mobile Meets Outdoor Advertising and Signage
Thanks to the internet and smart phones, as well as tools like QR codes and text messaging, one of the oldest ad media is becoming interactive. In her current article, Barb Pellow explores the interactive features that many companies are using to enhance their billboards and outdoor signage. She provides many real world examples that range from educational to purely promotional.
By Barb Pellow
Published: September 2, 2010