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Today’s successful print service providers are finding was to target the consumers that truly need and want their services. Your target market is the bulls-eye at which you want to aim all of your marketing efforts. This article discusses the benefits of target marketing, considers different strategies, and highlights a few companies that are successfully targeting certain markets.
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About Barb Pellow
A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
Please offer your feedback to Barb. She can be reached at [email protected].
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