Premium Commentary & Analysis
Selling to SMBs…Process Automation, Not Print
The small and medium-sized business (SMB) market provides an exciting sales opportunity for print service providers. For those interested in capitalizing on this opportunity, however, SMB marketing requires a unique selling approach. Treating the non-homogenous SMB market as a single entity will result in failure. This document discusses some strategies that services and solutions providers can implement to successfully reach this complex market.
By Barb Pellow
Published: June 24, 2010