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"Print is Not Dead" Should be DOA

A man walks into a pet store, holding a bird cage by its handle, and approaches the counter. At the bottom of the cage is a blue parrot, claws up. The man and the clerk engage in some banter, not about the bird being dead, but how beautiful its plumage is. Why is it that “print is not dead” only conjures up some decades-old Monty Python sketch? Dr. Joe explains how just having a pulse does not qualify one for a new and dynamic communications marketplace... how new technology is conspiring to make us a craft industry, yet again.

By Dr. Joe Webb
Published: June 14, 2010


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Dr. Joe Webb is one of the graphic arts industry's best-known consultants, forecasters, and commentators. He is the director of WhatTheyThink.com's Economics and Research Center.

What do you think? Please send feedback to Dr. Joe by emailing him at drjoe@whattheythink.com.

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