Premium Commentary & Analysis
A man walks into a pet store, holding a bird cage by its handle, and approaches the counter. At the bottom of the cage is a blue parrot, claws up. The man and the clerk engage in some banter, not about the bird being dead, but how beautiful its plumage is. Why is it that “print is not dead” only conjures up some decades-old Monty Python sketch? Dr. Joe explains how just having a pulse does not qualify one for a new and dynamic communications marketplace... how new technology is conspiring to make us a craft industry, yet again.
Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.
TO READ THE FULL ARTICLE
About Dr. Joe Webb
Dr. Joe Webb is one of the graphic arts industry's best-known consultants, forecasters, and commentators. He is the director of WhatTheyThink's Economics and Research Center.
WhatTheyThink is the official show daily media partner of drupa 2024. More info about drupa programs
© 2024 WhatTheyThink. All Rights Reserved.
