Premium Commentary & Analysis
he primary goal of marketing communications is to build awareness of a business, its products, and its position through customer-facing materials such as brochures, press releases, Web sites, and trade show presentations. Marketing communications can transform non-customers into customers or get existing customers to buy more or purchase new products and services. Successful print/marketing service providers have integrated marketing communications that reinforce their messages with target audiences and motivate customers to buy using multiple marketing channels.
Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.
TO READ THE FULL ARTICLE
About Barb Pellow
A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
Please offer your feedback to Barb. She can be reached at [email protected].
WhatTheyThink is the official show daily media partner of drupa 2024. More info about drupa programs
© 2024 WhatTheyThink. All Rights Reserved.
