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B2B: It’s A Social Opportunity!

Buyers are embracing social media, and the tools and possibilities for collaboration continue to improve. As a result, social media is becoming a critical channel for print/marketing service providers to help buyers find one another and market to them. This article provides a brief overview of some recent social media initiatives and offers examples of companies that are getting into the game.

By Barb Pellow
Published: February 25, 2010

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A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at barb_pellow@infotrends.com.

 

 

Printing Forecast 2018

The Forecast 2018 report provides detailed analysis of the latest WhatTheyThink Printing Industry Survey, the latest industry economic data and macroeconomic trends, as well as industry and cultural technological trends to look out for in 2018.
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