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Your Web Site… It’s Where Prospects Find You!
Possibly the most important reason that print service providers need to have an active Internet marketing strategy is because of the transformation that has occurred in how print buyers seek information. Yes, customers and prospects still talk to sales representatives, look through magazines, and talk to business associates to gather product information, but print service providers need to understand that customers and prospects are turning en masse to the Internet as their primary knowledge source. More than three-quarters (78%) of adult online consumers in the U.S. made some type of purchase via the Web in the previous six months. According to a survey from Nielsen Online, the top transaction categories are travel, credit card management, and online banking.
By Barb Pellow
Published: February 11, 2010