Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

Premium Commentary & Analysis

Let's Be Strategically Social

Where did Dr. Joe go when he was stumped about social media? Amazingly, he used social media. Social media is not one big online cocktail party or teenagers arranging to meet up at the mall. It's real business that requires a strategy, and it's more like broadcasting than it is a one-time project. The rules for social media are still being written through trial and error every day, and it's brought new focus to public relations professionals. Dr. Joe recommends some resources to take a decisive step into this critical new area of business and social communications.

By Dr. Joe Webb
Published: November 16, 2009


This article is part of our premium member access. If this commentary & analysis is relevant to your business, please consider supporting us by becoming a member.



Dr. Joe Webb is one of the graphic arts industry's best-known consultants, forecasters, and commentators. He is the director of WhatTheyThink.com's Economics and Research Center.

What do you think? Please send feedback to Dr. Joe by emailing him at drjoe@whattheythink.com.

Visit the WhatTheyThink Economics and Research Center



Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved