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At the EFI press conference at Print 09, CEO Guy Gecht took a very different approach, using the “Recession, Schmecession” theme and tying a top ten attributes for success into the value of various EFI products. While we won’t be talking about the products specifically here, we thought his top ten attributes for success were worth delving into and took the opportunity to speak to Guy directly, hoping he would share his thoughts with our readers. Herewith the results!
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About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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