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So Much for Your Snooty Dots: When it Comes to Proofing, Creatives Say They’re Happy with Inkjet, PDF, and Remote

One of the topics regularly discussed in TrendWatch GA reports and by TWGA analysts is how clearly the data reflect the fundamental changes we are experiencing in the marketplace and how quickly those changes are occurring.

By Heidi Tolliver-Walker
Published: June 14, 2006

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Heidi Tolliver-Walker Heidi is an industry analyst specializing in digital, one-to-one, personalized URL, and Web-to-print applications. Her Marketer’s Primer Series, availalbe through Digital Printing Reports, includes “Digital Printing: Transforming Business and Marketing Models,” 1:1 (Personalized) Printing: Boosting Profits Through Relevance,” “Personalized URLs: Beyond the Hype,” and “Web-to-Print: Transforming Document Management and Marketing.”

 

 

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