WhatTheyThink

Premium Commentary & Analysis

PRODUCTION PRINT TECHNOLOGY OUTLOOK—Trends and Technologies in EP (Toner) Digital Printing: 2025

Production inkjet has reached the offset quality barrier, and digitalized analog printing is targeting shorter run, so some believe that it is the death knell for electrophotography (EP), aka “toner.” Although, as Mark Twain said, “The reports of my death are greatly exaggerated” and based on trends and recent developments in EP technology, I believe that is the case here as well.

Monday, October 13, 2025

Electrophotography (EP) was invented by Chester Carlson in 1938. After a variety of business transactions, Xerox introduced the first EP dry plain paper coper in 1959. The introduction of the Xerox DocuTech in 1990, followed by the introduction of the Indigo Eprint and Xeikon continuous-feed in 1993, fostered the growth of production EP printing, and led the migration to digital printing from analog offset, flexo, and gravure over the last three decades. Over time, the EP technology evolution seemed to slow as inkjet and even digitalized offset and flexo developed a beachhead against EP growth. But there is still plenty of growth and innovation so EP will probably be with us for a long while. Especially since digital print in general (EP and inkjet) tend to offer higher margins per volume than the analog print technologies.

There has been continued investment and innovation in EP for decades. In fact, the continued growth of EP in light of inkjet and digitalized analog competition can be attributed to a number of factors. First of all, it is a well-established technology and, as a result, issues with media, finishing, etc., have been resolved over time. Second and probably more importantly, the initial CAPEX of the machine is lower than most of the other technologies, making it less of a barrier to entry. On the limiting side, speed and sheet width are limitations, depending on your application and volume requirements, although some of those limitations are being mitigated by longer sheet length support and newer imaging engine performance.

Production Printing Market Share (2025, Estimated by Revenue)


Continue reading your article
with a WhatTheyThink membership.

WhatTheyThink Annual Membership

Less than $4/week.

Get unlimited access to in-depth commentary and analysis covering the latest trends, emerging technologies, operational strategies, and key events across every segment of today's printing industry.

Stay informed. Stay competitive. Stay ahead.
WhatTheyThink Day Pass

$5 for 24 hours

Unlimited access to all of WhatTheyThink. Get your Day Pass

Already a member?
Sign In

About David Zwang

David Zwang travels around the globe helping companies increase their productivity, margins and market reach. He specializes in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market. Clients have included printers, manufacturers, retailers, publishers, premedia and US Government agencies. He can be reached at [email protected].

Recent Articles from David Zwang

The Start-Up Chronicles: dappas—Next Level E-Commerce Packaging Intelligence

The Start-Up Chronicles: dappas—Next Level E-Commerce Packaging Intelligence

The ultimate goal of dappas is to help facilitate design and eliminate the entire prepress production, so all the converters who are working with them get a stream of work that is ready to go to press and converting. Read More

Labels and the Connected Supply Chain

Labels and the Connected Supply Chain

You can think of this very competitive connected supply chain landscape in four layers: material suppliers, label converters/printers, hardware OEMs, and software/platform players. The connected supply chain has changed from moving things hand-to-hand or through email to more full-featured automated systems. The good news is that, as a converter, after you decide where you would like to start, there are so many options for you to select from. Read More

Direct-to-Object: Challenging Labels and Tags or Offering New Opportunities?

Direct-to-Object: Challenging Labels and Tags or Offering New Opportunities?

Print is a very adaptive technology and direct-to-object (DTO) is another area where it can offer new opportunities for PSPs and product manufacturers. Today, most of the product and packaging decoration (i.e., labels and tags) that exists is handled by a label converter. It is a well-established process that probably won’t disappear. However, it can and will be challenged by inline DTO printing solutions, offering new opportunities. Read More

Labels: Technology and Markets Keep Opportunities Coming

Labels: Technology and Markets Keep Opportunities Coming

At its core, labeling is considered package identification and decoration. Its growth is driven by e-commerce, food/beverage demand, and regulations, where the market has surpassed 1.2 trillion square meters in production volume per year. The market is moving toward high-mix, low-waste production rather than only high-volume throughput. In practical terms, the winning equipment is the kind that can switch jobs quickly, inspect automatically, and handle variable data without slowing the line. Read More

Ghent Workgroup: 25 Years and Still Going Strong

Ghent Workgroup: 25 Years and Still Going Strong

The Ghent Workgroup (GWG) has been the global industry association focusing on standardizing best practices in print and packaging for 25 years, and has been expanding its scope, reach, and focus, all with the goal of facilitating consistent, higher-quality output as well as process automation, to facilitate the promise of Industry 5.0 and beyond. Read More