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Get on the Same Page: Pre-Call Prep Leads to Better Prospect Meetings

Most salespeople agree that advance prep for important prospect meetings is a precursor for successful call outcomes—and the statistics confirm that sellers can gain at least a 20% bump in productivity through consistent pre-call work. Contributor Lisa Magnuson explains how to effectively prep for your sales call.  

By Lisa Magnuson

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About Lisa Magnuson

Lisa Magnuson founded Top Line Sales in 2005. It has a proven track record of helping companies overcome the barriers to winning TOP Line Accounts. Learn more at www.toplinesales.com.

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About WhatTheyThink

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.

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