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“Retail” embodies vastly different kinds of businesses, all of which have fared differently during the pandemic. As a result, rather than V-shaped, perhaps we should think of it as a K-shaped recovery. But what does that mean for retail graphics?
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About Richard Romano
Richard Romano is Managing Editor of WhatTheyThink. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.
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