WhatTheyThink

Premium Commentary & Analysis

The Who, What, and Why of Print Software

Some basic questions—who? what? and most importantly why?—of print software will greatly increase your chances of optimizing your print software investments.

PREMIUM CONTENT

Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.

TO READ THE FULL ARTICLE

About Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.

Discussion

By Robert Godwin on May 06, 2020

Jen,
"Who is it for?
What does it do?
Why would anyone buy it?"

At a former company there was a new VP of Sales that used essentially the same fill-in-the-blank form. For Biz Dev, it was an invaluable exercise, and effectively focused the business project. It reveals a lot about how well the goal/issue is actually understood. It ultimately will save a ton of productivity time and likely money as well.

 

Discussion

Join the discussion Sign In or Become a Member, doing so is simple and free