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The Postal Strategy: What Will You Do in 2020 to Impact Your Mailing Business?

The quality of the address on a mailing list can have a significant impact. A single error in an address—a wrong/missing apartment number or an incorrect zip code—can lead to marketing messages, bills, statements, critical privacy, or compliance materials being delayed, misdelivered, or returned. Improving address quality allows your organization to control these costs, improve efficiency, deliver great customer experience, retain loyal customers, and ultimately increase revenues. Postal expert Christine Erna explains how.

By Christine Erna
Published: March 25, 2020

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As a Postal Advisor, Christine Erna educates, teaches, provides analysis for clients seeking better customer communications, improved efficiencies and postage savings.

 

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This copy is for your personal, non-commercial use only. Our Reprint Service offers presentation-ready copies for distribution to your colleagues, clients or customers.